why no one gives a shit

No-one cares about your free reading

You offer free readings in a Facebook group and there’s a flurry excitement. People jump on it straight away, snatching them up like seagulls over a hot chip. It’s a squawking squabbling mess till the chips run out then…. nothing.

Before they all vanish into thin air, let’s figure out why no-one cares about your free reading as much as you do and what to do about it.

It breaks my heart when I see fabulous new readers offer free readings then bomb out when it comes to booking paid ones. We offer them for many reasons; to practice, to give back to get more exposure and yes, to get paid. Maybe you just want to build up a nice collection of reviews and testimonial for your new biz.

How to get a better class of seagull to your hot chip:

Be recognisable: That means putting a face to your offer. People buy from people and are more likely to give feedback when they sense the giver of the hot chip is a human being, just like them. Help them get to know YOU, by including a happy selfie along with the offer.

Show your face. You don’t even need a professional shot, infact, marketing studies show the relatable seflife wirks even better. People need to see your gorgeous face and meet the one behind the post. That’s how to build loyalty to you, not the freebie.

 

Engage with others in the group. Just posting on marketing days is conspicuous, even more so in a post COVID world. Dive in and share non-marketing things, be helpful on other posts.

Women buy from women because they make a connection with. Forge that by adding helpful comments and mindful support. Become a real person to those who put their hand up for free readings.

 

Be super clear on the kind of reading offered. Staying with the beach analogy, offering generic chips attracts ALL the seagulls, and even some random dogs and kids. But you don’t want any old seagull, you want the Jonathan Livingston Seagull – the aware, sensitive and willing to work seagull who is the perfect match for your special readings. Besides your chip isn’t generic, (Which is why we don’t lead with the modality in free readings) Talk about what makes YOUR readings special, and that helps the right clients find you.

 

Attract the peeps who want YOU – not the hot chip

Let’s face it, there is a certain percentage of any audience who is loyal only to the chip. I found this out when first starting too. Since there are a gazillion free readings, there’s always another and when you start to charge, those peeps disappear. But guess what? They were only loyal to the freebie and not you. Once you craft your reading to attract the Jonathan Livingston Seagull type seagull, you’ll start attracting ones who are genuinely interested in your work.

Targeting your readings weeds out the people who were never going to buy anyway.

Narrowing down to speak only to a certain kind of person actually draws more of them to you. By getting very clear on who your readings is for (audience), how they’re done (practice) and what you cover (scope) demonstrates competency and increases trust.

It showcases your areas of brilliance. Even if they are not interacting with you yet, they might be watching, taking mental notes for the time they are ready. This is called, “having a niche.”

But what if I don’t have a niche, I hear you ask.

It’s OK, niches aren’t too scary and they are usually the things you’re already doing. Even if you don’t know, this next question is a jump start:

“What’s annoying about your field?”

BOOM. Instant list of pet peeves.

Now make a list of the things you value as a psychic reader.

This is how I guide clients to discover their very special touch with readings.

For example, I’ve never had children, so I’m hopeless at readings about kids, but I’ll talk about your dog for hours. I won’t read on legal matters, as I learned very early it’s a minefield. (Got an awful review when I told her the truth about the ugly divorce she was making even uglier.)

That is what connection based marketing is. If you don’t like a particular thing, don’t offer that type of reading. Stick to what you enjoy doing and BOOM! Instant niching!

Where psychic skills and strategy meet.

When I first started out, I gave myself the challenge of giving a hundred free readings. I did it to experience a variety of situations. I’d already had excellent clinic skills running a brick and mortar healing business in Byron Bay, but wanted to make sure I could tackle whatever a client would throw at me.

the 100 free readings became an apprenticeship.

One golden thing I wish someone gave me back then was a reading structure. Since then, I’ve developed a 9 step template to success for any psychic reader venturing into the professional world of face to face readings. It’s what I teach all clients who come for private training, and it’s available in a one off session too. If you feel ready for that, shoot me a message.

 

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Hey!

Semi fictional story about me

In 1994, I had a midlife crisis, got a boob job and moved to Byron Bay.

Quickly realized there was nothing there but more boob jobs and white furniture, so I escaped faux-spiritual beach culture, went to Peru, and experimented with DMT.

While in Peru, fell in love with a Shaman who was really a plumber from Padstow, but stayed because of attachment issues.

After following a puma from the jungle, I holed up in a Scandi-style Air B’n’B and finally got enlightened.

Parts of this story are true.

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